As someone who’s worked many years both professionally and as a volunteer in nonprofits and leadership development, I need to give a shout out to WORT 89.9fm Community Radio in Madison, Wisconsin for really having the essentials together.
I’m not saying that WORT is perfect. I served on the board for several years when I lived in Madison and I can assure you that they are far from it, but they’ve got the key components and that became really clear recently when they faced a major incident at the station.
WORT is a community led, listener sponsored radio station in progressive Madison that went on the air in 1975 and has been riding the waves of operating in a community oriented space ever since. In the early morning hours of Sunday, August 5th some of the pain and fear that’s all too common in our reality today walked into the station. Someone came into the station and fired shots. A DJ was injured. Thankfully, the injury wasn’t serious and they were released from the hospital within a few hours.
Here’s where I become amazed.
The shooting happened in the early hours of Sunday morning, a time when the station would just have volunteers in the building and probably no paid staff.
- The volunteers on air were able to respond to the shooter in a way that minimized harm.
- Volunteers knew how to reach the board chair. He was contacted and spoke effectively on behalf of the station with police and media.
- The news department had a message out the WORT community telling them what had happened within a few hours and cutting off the main flow of the rumor mill.
- WORT volunteers and listeners immediately stepped up with messages of support, offers of help, and donations.
I was thinking about this yesterday because of another board that I serve on. It’s a struggling organization and I agreed to serve on the board because I believe they can be better. Right now if there was an incident like the one WORT faced, I’m not sure what would happen.
We all hope none of our organizations ever have to face such moments of terror, but there is a lot to learn from WORT even for our every day operations.
- Do your volunteers know who the person or people are who speak on behalf of the organization and how to reach them?
- Do they know what to do in case of emergency?
- Do you have a communications plan?
- Do your volunteers and supporters feel that sense of connection to your organization that they’ll step up in a time of need?
WORT has had many ups and downs over its more than 40 years of operation. It’s taken a lot of work to get to the point that they could get stronger from disaster rather than weaker. Now is the time to work on these issues in your organization. Don’t wait for the emergency to happen.